Hi, I’m Erica.
Fractional COO and systems strategist helping founder-led businesses move from chaos to clarity.
About Me
Fractional COO & Systems Strategist
I help founder-led businesses stop running on adrenaline and start operating with intention.
For more than a decade, I’ve worked behind the scenes of growing companies, building the systems, workflows, and decision structures that make everything else possible. My background spans operations leadership, technology implementation, and strategic execution, but my real strength is translating complexity into something teams can actually follow.
Most of the founders I work with aren’t short on ideas or effort. They’re buried under disconnected tools, unclear processes, and too many decisions landing on their desk. Growth is happening, but it feels heavier instead of easier.
My job is to fix that.
I focus on practical, real-world operations. That means identifying what’s broken, prioritizing what actually matters, and installing systems that work with how your business already runs, not how a framework says it should. No long discovery phases. No unnecessary layers. Just clarity, execution, and follow-through.
I’ve supported founder-led, service-based businesses and real estate teams at the point where growth starts to strain operations. I step in when systems are holding things together by duct tape, reporting lives in spreadsheets, and decisions are being made without clear data. My work focuses on building workflows that actually hold up, connecting tools that should have been working together all along, and creating dashboards that show what’s really happening so day-to-day operations feel manageable again.
You don’t need more hustle.
You need structure that scales and calm that sticks.
Clarity changes everything.
Ready to bring your business back under control?
Start with an audit, or explore how we can work together.